Born at the Pinnacle of the Diamond World
LUSTRE draws on over three decades of expertise and a global sourcing network from HB Diamonds — a De Beers DTC global Sightholder operating at the very apex of China's diamond market. Among the rare few with direct access to the source, HB Diamonds has curated more than 500,000 carats of exceptional stones under the most exacting standards of quality and rarity.
From supplying the world's most prestigious maisons with their finest stones, to offering that same caliber of provenance and craftsmanship directly to private clients — at LUSTRE, every gemstone shares its origins with the highest echelons of international haute joaillerie, bringing what was once reserved for the industry's summit exclusively to you.
Founder
Milestones
Founded in Beijing as Bailiheng Diamond & Jewelry Co., entering the Chinese diamond market
1996
1998
Shenzhen Shuibei branch established, entering the heart of China's jewelry industry
Among the inaugural members of the Shanghai Diamond Exchange; Shanghai branch established
2000
2001
Wuxi branch established, extending reach across East China
Strategic partnership with India's K.Girdharlal Group; rebranded as HB Diamonds (China) Co., Ltd.
2003
2004
Chengdu branch established, expanding into Southwest China
Hong Kong branch established, broadening the international footprint
2005
2010
Admitted to the De Beers DTC Sightholder Group — securing privileged access to the world's finest rough diamonds
Separated from K.Girdharlal Group to operate as a fully independent enterprise
2014
2025
U.S. operations launched; LUSTRE debuts as a haute joaillerie brand serving China and the United States
Global Presence
Global Network
